Communication for Rural Innovation: Rethinking Agricultural Extension. Cees Leeuwis

Communication for Rural Innovation: Rethinking Agricultural Extension



Download Communication for Rural Innovation: Rethinking Agricultural Extension



Communication for Rural Innovation: Rethinking Agricultural Extension Cees Leeuwis ebook pdf
Publisher:
Language: English
Page: 424
ISBN: 063205249X, 9781405176477

Book Description

This new edition of a very well received book, asks us to take a fresh look at agricultural extension and rethink our ideas about its role and meaning in today's industry. Agricultural extension is a very important tool for rural development in educating farmers to produce better crops and more productive animals at lower cost.Communication for Rural Innovation invites all involved in agricultural extension (staff of extension organisations and students of agricultural extension) to face the challenges of todays industry by presenting thinking building blocks to work from. By ending each chapter with a set of questions, this text inspires the reader to investigate how their organisation currently works and how it could improve through communication.

From the Back Cover

This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.


Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.



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